The Los Angeles Fashion Magazine: Fashion Splash 2012

Fashion Splash 2012 Swimwear Fashion Show kicked off at the Standard Hotel in West Hollywood Thursday night. Designers from Maui and Sons, Éclat Swimwear, and Culture Swimwear where on hand to showcase their summer 2012 collections. The lights of Los Angeles flickered in the background of the poolside fashion show complete with drinks, music, and surfboards. The swimwear designs featured a variety of styles including bikinis, board shorts, and one-pieces with embellished detailing and revealing cutouts.

As guests sipped on complimentary cocktails, provided by Diabolo and Little Black Dress Vodka, and before the runway show began, two models from each brand came out from behind the curtain for an upfront, sneak peek look of what viewers would later be able to see on the catwalk. The models posed for photographers while laid out on lawn chairs and some even flashed a few sexy smiles. Thanks to the built up anticipation, once the show began, the audience could not take their eyes away from the runway.

The first collection to strut the catwalk was Éclat Swimwear by Beverly Hills designer Shirin Z. With over fifteen years of design experience ranging from lingerie, to wedding and evening gowns, Shirin knows what it takes to show off a woman's body. This line of swimwear definitely shows some skin and the pieces are perfect for a pool party in Las Vegas as the sex appeal of these designs is off the charts. The glittering fabrics hugged each model's curves in a seductive manner while the cutouts added a dramatic touch. Shirin's designs are sure to make a statement.

Next up was Culture Swimwear designed by Hope Reiners. A newcomer to the design world, Hope debuted her first collection to a very pleased crowd. Her bohemian inspired line featured a ton of interesting and unique patterns to go along with this year's tribal trend. Hope, a fan of one piece bathing suits, made her designs to look stunning on any body type. The crocheted backs and earthy neutral tones of this swim line are a reminder of a tropical paradise. There is definitely a lot to look forward to with this blossoming designer.

The last line to showcase their new collection that night was Maui and Sons, designed by Lacey Corkery . With a fresh new take on a thirty year old company, this swimwear line had a lot to show off. The models had fun walking out with surfboards, boogie boards and throwing sunglasses out to the crowd. Both male and female swimsuits were featured and had California surfer appeal written all over them. The neon trend is nothing new to Maui and Sons who have been using bright colors for as long as they have been in business. The colors of these swimsuits are vibrant and fun; this company is definitely making a comeback.