Wednesday, September 19, 2012

Maria Lafuente Presents, "PURE", Spring/Summer 2013 Collection

[arrowlist]Put your bullet list here[/arrowlist]During Mercedes Benz Fashion Madrid, in the famed and contemporary Utopic Gallery, Maria Lafuente presented her "Pure" Collection to a very receptive audience. The innovative collection consisted of sustainable fashion made entirely of organic materials.

Maria Lafuente is a skilled pattern maker who perfected her craft when she attended the Fashion Institute of León Masani. She later moved to Paris to study at the Institute Française Americaine. She completed her studies at the Higher Institute of Business and Fashion (ISEM). Since completing her studies and gaining extensive experience, Maria Lafuente has become a runway veteran having already presented her collections not only in Madrid, but also at additional prestigious international shows such as Paris, London, Tokyo, Miami and Sao Paulo. Her designs have graced the pages of Vogue magazine in Europe and she has also designed costumes for numerous films. Her designs are made for a woman with an edge - an attractive, rebellious edge, if you will. Her creations have character and not only propose, but celebrate what sustainable fashion can deliver.

The "Pure" collection is based on vegetation and communication between plants. Maria used recycled and sustainable properties, and applied them to her designs. She used materials such as, recycled rubber soles, silks, cotton, and potato starched tissues which are all natural components that apply to her design philosophy. Even the runway was made of compostable materials from potato starch and sugar cane. She cites her concept as a pure dream world, which as a whole will provide synergies that arise from the music she especially had created to play during the show, the materials used in her designs, the very charming location and the entire collection itself. Maria Lafuente expressed that the Utopic Gallery served as the perfect meeting place where new formulas and work study focus on sustaining and respecting  our environment.  The music that was composed for the show was courtesy of two brilliant composers, Zampronha Edson and David Dalmau, whose main focus and inspiration also revolves around vegetation and the preservaton of our precious environment.

In addition to Maria's one-of-a-kind, feminine pieces, models also donned an exclusive collection of shoes created by Maria Lafuente along with El Naturalista, which were made of natural materials and recycled rubber soles, staying true to her natural philosophy and rounding out a collection that was one hundred percent eco friendly and sustainable. This is the first time that the popular brand, El Naturalista, commits to a licensing agreement with a designer for Mercedes Benz Fashion Week Madrid.

Hair and makeup was provided courtesy of Davines Sustainable Beauty Concepts in collaboration with Life Gate . The brand raises awareness and is committed to the environment - complete with eco packaging, made from renewable energy sources and poses zero negative impact to our environment. Models even rocked jewelery made of recycled computer components! These ecclectic elements were made to create harmony with the vegetation and nature through fashion.

The unique, yet delicate looks  came together beautifully and excuded Maria Lafuente's purpose, to create : "A set of positive synergies make this collection a "Pure" element."

~~~~~~~~~~

Maria Lafuente's Design Philosophy :

Everything that happens in society influences us in some way. We live in times in which every one of us must contribute and convey what makes us and helps us evolve or transmit positive values. They say that in times of crisis the good become better and the bad, worse. Inspiration for designs are drawn from plants, vegetation, flowers, nature and architecture. Plants communicate through their roots. Stefano Mancuso pioneer in the study of Neurobiology, found that plants are intelligent organisms. The preservation and respect of vegetation become protagonists in Maria Lafuente's world. Maria Lafuente designs are an effort to raise awareness and total respect for our environment through a vital and beautiful medium. The leiv motif is used to raise our society's awareness that nature must be respected.

Maria Lafuente's collections feature recycled materials, compostable, all natural materials such as silks, cottons and lace. The range of colors used will be shades of white yellow.

"In a clearing, in a lush forest there is a small cave under a mound covered with moss white petaled flowers, we find Lilium ringing in the interior of a music box. Immediately afterwards, as if from nowhere, a few elves appear in pale gala gowns walking so softly, they leave no trace ... without even stopping, one of them keeps a white petal in his hands and disappears in an instant, when, suddenly, a fairy descends, almost colorless, singing on the mound for our delight ... '
~ David Dalmau.

For a closer look at Maria Lafuente's inventive creations, visit her official website : http://www.marialafuente.es/

©2012 The Los Angeles Fashion

Sunday, September 16, 2012

FASHION'S NIGHT OUT AT BEVERLY HILLS PORSCHE

In today’s society shopping is no longer limited to the hours of 9:00 am and 9:00 pm. With the convenience of the Internet, shopping is made possible literally at all hours of the day and night. But for some of us there is more to it than simply clicking ‘continue’ at checkout. For the avid shopper, there is a ritual that comes along with the physical shopping experience. For instance, trying on the clothes, the feel of the fabric, the customer service, and the joy of walking in to your favorite boutique or store—it’s a feeling like no other and for some it mimics a sense of calm; like you’ve just arrived home. Shopping is done every day of the year but on one day, one beautifully orchestrated event occurs across the nation. What started in New York has carried across America, and for one night we get to celebrate the act of shopping.

Fashion’s Night Out or (FNO) occurs once a year on September 6th.  It’s a chance for companies to celebrate their customers and say, thanks for being loyal. It’s a chance for us as consumers to step out in style and rub elbows with some of the fashion “untouchables” –the elite, the top-notch designers, models, and industry professionals. It’s a chance for us to see the newest arrivals and to get a glimpse of what it might be like to attend Fashion Week.

The Los Angeles Fashion Magazine was out in full force Thursday evening. While attending several FNO’s around LA, In particular, we as sponsors placed a large focus on FNO at Beverly Hills Porsche. Our continued collaboration with The Gallery L.A. proved to be enormously successful. With Mikey Koffman at the helm, she once again managed to deliver an event that was beautifully put together. The event itself included full runway shows featuring designers, Anthony Franco and Dina Bar El.

Dina Bar El SS2013
Dina Bar El SS2013
Dina Bar El SS2013
Dina Bar El SS2013
Dina Bar El SS2013
Anthony Franco
Anthony Franco Fashion Show at the Beverly Hills Porshe - Los Angeles Fashion Night Out
Anthony Franco Fashion Show at the Beverly Hills Porshe - Los Angeles Fashion Night Out
Anthony Franco
Anthony Franco Fashion Show at the Beverly Hills Porshe - Los Angeles Fashion Night Out
Anthony Franco
Anthony Franco Fashion Show at the Beverly Hills Porshe - Los Angeles Fashion Night Out
Anthony Franco
Anthony Franco Fashion Show at the Beverly Hills Porshe - Los Angeles Fashion Night Out
Anthony Franco

Guests enjoyed cocktails provided by additional sponsors, Little Black Dress Vodka, Lovoka and Diabolo. Make-up and hair care sponsors, Napoleon Perdis and Wella Professionals provided guests with a chance to get pampered while relishing the array of fascinating walking fashions making the rounds during the night.

As the evening came to a close, eager patrons who were, unfortunately turned away due to the location reaching its capacity, still mingled outside the floor to ceiling glass walls. The Red carpet still managed to light up as guests meandered through the exits. Fashion Night Out proved to be quite the event as reports from all over Los Angeles came flooding in with companies and different cities across the county hosting their own FNO’s. If this year’s FNO was any indication of what is yet to come, something tells me New York just might have to put it’s running shoes on, L.A.’s coming for you.

- By Dana Elizabeth

 

To see more images from the fashion sow please visit our Facebook page

Photography by Kai He

©2012 The Los Angeles Fashion

Tuesday, August 7, 2012

A.Z. Araujo Runway 2013 Swimwear debutes at Miami's Mercedes Benz Fashion Week

Brazilian designer A.Z. Aruajo's collection of swimwear for summer 2013 debuted this past weekend at the Mercedes Benz Fashion Week in sunny Miami, Florida.  Aruajo's designs are the epitimy of stylish swimwear with elements incorporated from his home country, Brazil.  His swimsuits include both a women's and men's line with luxury and ready-to-wear bathing suits in the collection.  The fabrics included fruit and floral motifs.  The bright  and cheery colors remind one of sunsets and tropical rainforests.  A lemon covered swimwuit was also featured in a variety of half shoulder styles.  Another had intricately placed zig zag cut-outs, sure to leave an interesting tan line of body art.  Feminine high-waisted shorts in a matching fabric as the swimsuits were also included in the runway show.  Perfect for wearing to and from the beach.

Araujo, the talented designer behind all of these fabulous pieces,  was born and raised in Brazil. His inspiration to design started when he was a young boy, watching his aunt make clothes.  His first job involving fashion began after he had been working as an actor on a soap opera television show. Upon befriending the wardrobe stylist, he eventually became an assistant to a well-known costume designer in Rio, Hilda Marinho.  Here he learned how to work with fabric and the art of detailing.

Ten years later, Araujo headed to New York City to continue his acting career. But his passion for designing and working in fashion was not left behind.  In 2008, he decided to create his own fashion line and his namesake brand, A.Z. Araujo, was launched.  The collection first debuted last year at the Mercedes Benz Fashion Week in Miami.  The event even featured celebrities from Bravo's Real Housewives of Atlanta and Miami. Araujo's designs have also been worn by Miss Universe 2009 and 2010 winners.

The men's swimwear line included not only board shorts and swim trunks, but also cropped and full length pants as well.  The shorts came in two varieties; one with a longer hemline and another slightly shorter, more European looking swim trunk.  Bright, tropical patterns were also used for the these pieces adding a bit of flare to the male physic.

For more information please visit the A.Z. Araujo website:

www.azaraujo.org

Photography courtesy of Mercedes Benz Fashion Week

For more photos of the event please visit our Facebook Fan Page

© 2012 The Los Angeles Fashion.com

The Los Angeles Fashion

Monday, August 6, 2012

The LA Fashion Magazine August "Swimwear 2013" Issue is Out!

On August 6th 2012 The Los Angeles Fashion magazine announced its third Print Publication, the The LA Fashion magazine 2013 Swimwear Collections Issue. This is the 3rd printed “teaser” issue the LA Fashion magazine has published on a bimonthly basis. Starting in October, The LA Fashion magazine will release regular monthly editions on both Print and Digital platforms.

Los Angeles, CA August 6, 2012

The Magazine’s print issue is available for purchase on The Los Angeles Fashion magazine’s website http://www.TheLosAngelesFashion.com as well as on some of the most popular Los Angeles News Stands. Digital copies are also available for free of charge from the website, and an Apple Newsstand subscription starting in mid August, is on its way.

The Los Angeles Fashion magazine has released 3 issues so far and in a very short time has gained quite a momentum with the digital reader community. The June issue featuring Alexis Bellino (Orange County House Wife ) and Tal Sheyn for example has boasted over 120,000 individual digital readers.

August 2012 magazine cover -the Los Angeles Fashion
The LA Fashion magazine August 2012 Cover

This third issue is 100 pages printed on high gloss, high quality 100lb paper, features over 40 pages of 2013 swimwear collections by designers and labels such as Beach Bunny, Maui and Sons, Culture Swimwear, Nicolita, Red Carter, Mara Hoffman, Lisa Blue and more.

Exclusive interview and feature story with  Kristi Yamaguchi (Gold Medal Olympic figure skater, Dance with The Stars  winner) about her upcoming active wear line Tsu.Ya is featured in this edition. The issue is also loaded with the best of Paris Couture Fashion week such as Elie Saab, Versace, Stephane Rolland and more.

 

The Los Angeles Fashion magazine is committed to stay “green”. The printed publications are printed on demand, and the distribution numbers are to be kept at a possible minimum. “We believe that paper publications should be considered Luxury items, not something you toss in a garbage can. Considering the natural resources used to create a publication, we should all look at alternatives when it comes to a magazine. But let’s not forget sometimes a printed magazine on a coffee table, in retail store, or a designer’s studio is just irreplaceable. After all, we all love the feeling of paper, looking at beautiful big images and so forth…, it’s just that we need to find the balance of what and when” said Csaba Fikker founder of The LA Fashion magazine.

 

The Los Angeles Fashion magazine launched its website 10 months ago. In a very short time The Los Angeles Fashion magazine has gained a large base of readers and social media followers, reaching over 1.5 million people monthly, becoming the fastest growing fashion source in the US . Social media presence and the website combined, provided over 20 million impressions last month alone, and is expected double in the next couple of months.

 

The World’s Most Fashionable Garage Sale – Super Saturday 15

Over the summer New Yorkers have a tendency to let their fashion senses slip a bit in the city. Every working weekday women can be found prancing down the steaming pavement of Fifth Avenue wearing Prada on top and $1.99 Chinatown flip-flops below to beat the stifling heat. But one weekend in The Hamptons marks the halfway point of the end of summer lazy fashion choices and the beginning of ready to wear Fall glory.

On July 28 Donna Karen, Kelly Ripa, Paula Patton and Ariel Foxman hosted what is playfully known in the fashion world as the planet’s largest and most fabulous garage sale. Hundreds of Manhattan socialites and fashion lovers migrated out East to attend Super Saturday 15 and to support The Ovarian Cancer Research Fund.

Celebrities and fashionistas gathered in the fields of Watermill, NY to shop at the Rolls Royce of super sales. Over 200 prominent designers this summer donated their merchandise for purchases that supported the fund and the research done to beat the disease.

Shoppers gather their purchases

“At Super Saturday you can go home with a great bag of goodies at a great price and know you have done something good with it,” stated Heather Thomson of The Real Housewives of New York. “I think it is an easier pill to swallow than just writing a $5,000 check.”

The Real Housewives of New York getting ready to shop
The Real Housewives of New York getting ready to shop at Super Saturday

Fashion houses this year included Donna Karen, Theory, alice + olivia, J Brand, Diane von Furstenberg, Helmut Lang, Intermix, Ralph Lauren and Smythson. And for the fifth consecutive year, the “Designers A to Zoe” booth by Rachel Zoe featured luxury designers such as Stella McCartney, Proenza Schouler, Peter Som, Chloe, J Mendel, Oscar de la Renta, Zac Posen, Marc Jacobs and Marchesa.

Shopping in the tent

“The fashion community was so big in the beginning of this,” stated Audra Moran, CEO of Ovarian Cancer Research Fund. “They have allowed it to grow and grow.”

Super Saturday was created in 1998 by Donna Karen and the late Liz Tilberis in the designer’s own backyard as a way to give support to the fund and her dear friend suffering from the disease. The event went from raising an initial $200,000 to eventually becoming what it is today one of the hottest tickets to purchase in the world of fashion.

Survivors and loved ones signing the annual Wall of Hope outside the shopping tent

“I have been working at Super Saturday for several years,” stated volunteer Brian Mullane while working at the MK Totem booth. “We had a close family friend who was affected by the disease and my family comes out every summer to volunteer because it is important to us and so many other women.”

Despite stormy weather beating down on the annual sale, this year, it did not keep the shoppers out of the tent looking for a unique way to donate to the beloved non-profit charity. Well over $3.6 million was raised and proved that even in dark clouds the fashion world always finds the pot of gold at the end of the rainbow.

This years benefit raised nearly four million dollars despite smaller crowds due to thunderstorms

“It has been a great 15 years,” said Moran. “We hope to be out of business by next year, but that probably won’t happen since we have a long way to go to find a cure.”